Insights

In this article we give our point of view on how healthcare organizations can design a scalable content engine with local flexibility for impactful customer engagement - and how to succeed where other organizations typically fail.

In this perspective on Build vs Buy in AI, we share how to move beyond a buy-only mindset by designing AI around your processes and competitive edge. We explore why off-the-shelf works well in domains where correctness and compliance matter most, why you need more ownership in use cases that drive differentiation, and how a hybrid approach - buying the base and building the system around it - keeps operations stable while still enabling you to stand out.

In this four-part series, “Mastering CX in Pharma”, we aim to share our perspective and approaches on how to succeed in designing a winning customer experience. We will deep dive into engagement model design, data as a key enabler, how to design an operating model that supports your strategic ambitions, and the role of change management.

In this four-part series, “Mastering CX in Pharma”, we aim to share our perspective and approaches on how to succeed in designing a winning customer experience. We will deep dive into engagement model design, data as a key enabler, how to design an operating model that supports your strategic ambitions, and the role of change management.