Cases

Explore our work

From better health journeys to smarter tools - our cases show what happens when strategy, tech, and people align to drive real change.

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Medical Insights GPT

Empowering Medical Affairs with AI

Explore how we helped a global pharma company transform their qualitative CRM insights into more strategic customer engagement

Unified HCP Engagement

Creating a Unified Omnichannel Engagement Strategy in Healthcare

Learn how we built a shared engagement roadmap that broke down silos and created a foundation for scalable, personalized HCP experiences.

Smarter pricing through AI

Turning Pricing Strategy into a Data-Driven Advantage

Explore how we created a data-driven advantage in a dynamic pricing market

Sales Forecasting

Harnessing Machine Learning to Transform Sales Forecasting in Rare Disease

Explore how we helped a rare disease company transform manual sales forecasting into a scalable, AI-driven workbench with 90-99% accuracy

Salesforce Empowerment

Empowering Global Pharma Salesforces with Next Best Action

Explore how we helped a global pharma salesforce embed Next Best Action directly into their CRM, driving more timely, personalized HCP engagement.

GenAI Media Assistant

Unlocking Paid Media Insights

Learn how we helped a pharma company build a global Paid Media data foundation, enabling real-time campaign decisions powered by GenAI.

Trusted Data at Scale

Designing a Business-First Data Governance Operating Model

Explore how to scale fast growth when data is fragmented, ownership unclear, and processes inconsistent.

AI Strategy

Developing a Unified Commercial AI Strategy for a Global Pharma Company

Explore how we supported a global pharmaceutical company in building a comprehensive commercial AI strategy, ensuring alignment of efforts and prioritization of use cases that are both feasible and aligned with strategic objectives.