Insights

In this article, we explore why the blockbuster era is giving way to a more fragmented, competitive landscape - and how machine learning is changing the way life science companies predict erosion, time investments, and launch with precision.

In this article we give our point of view on how healthcare organizations can design a scalable content engine with local flexibility for impactful customer engagement - and how to succeed where other organizations typically fail.

In this perspective on Build vs Buy in AI, we share how to move beyond a buy-only mindset by designing AI around your processes and competitive edge. We explore why off-the-shelf works well in domains where correctness and compliance matter most, why you need more ownership in use cases that drive differentiation, and how a hybrid approach - buying the base and building the system around it - keeps operations stable while still enabling you to stand out.

In this four-part series, “Mastering CX in Pharma”, we aim to share our perspective and approaches on how to succeed in designing a winning customer experience. We will deep dive into engagement model design, data as a key enabler, how to design an operating model that supports your strategic ambitions, and the role of change management.