Together with our partner, we worked on answering this challenge. Like many in the pharma industry, they faced the acceleration of digital transformation during COVID-19. At this client, this meant moving from primarily in-person HCP interactions toward a strategy centered on Paid Media and digital channels. To make this shift successful, they needed more than new tools - they needed a cultural change toward data-driven decision-making.

Together with our partner, we worked on answering this challenge. Like many in the pharma industry, they faced the acceleration of digital transformation during COVID-19. At this client, this meant moving from primarily in-person HCP interactions toward a strategy centered on Paid Media and digital channels. To make this shift successful, they needed more than new tools - they needed a cultural change toward data-driven decision-making.

Partnering closely with the Digital Media Hub, we focused on building the right foundation for campaign planning, execution, and evaluation. The work unfolded in three key phases:

• Creating strong data pipelines.

• Integrating ad accounts across markets.

• Standardizing metrics to build a shared language.

From there, we co-developed dashboards and GenAI solutions to turn insights into real-time action, giving teams the ability to adjust campaigns as they run.

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Partnering closely with the Digital Media Hub, we focused on building the right foundation for campaign planning, execution, and evaluation. The work unfolded in three key phases:

• Creating strong data pipelines.

• Integrating ad accounts across markets.

• Standardizing metrics to build a shared language.

From there, we co-developed dashboards and GenAI solutions to turn insights into real-time action, giving teams the ability to adjust campaigns as they run.

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The foundation was a unified data layer, built by consolidating Paid Media platform data into one central system and ensuring global consistency. Ad accounts were integrated across regions to provide transparency and visibility.

On top of this, we built interactive dashboards and launched a GenAI assistant. The assistant enables users to ask questions in natural language and receive instant insight into campaign performance - all powered by the unified data foundation.

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The foundation was a unified data layer, built by consolidating Paid Media platform data into one central system and ensuring global consistency. Ad accounts were integrated across regions to provide transparency and visibility.

On top of this, we built interactive dashboards and launched a GenAI assistant. The assistant enables users to ask questions in natural language and receive instant insight into campaign performance - all powered by the unified data foundation.

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Our partner now has a live, global data platform that enables real-time decision-making across Paid Media. Marketers can adjust campaigns mid-flight, not just review results after the fact. The GenAI assistant adds speed and accessibility, giving users a way to engage directly with the data.

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Our partner now has a live, global data platform that enables real-time decision-making across Paid Media. Marketers can adjust campaigns mid-flight, not just review results after the fact. The GenAI assistant adds speed and accessibility, giving users a way to engage directly with the data.

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The project strengthened our partner’s ability to act on data across global markets - not only for reporting, but for driving campaign decisions every day. This capability supports their broader strategy of digital excellence and customer-centricity. It also highlights how pharma can apply AI and analytics to make healthcare engagement more effective at scale.

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The project strengthened our partner’s ability to act on data across global markets - not only for reporting, but for driving campaign decisions every day. This capability supports their broader strategy of digital excellence and customer-centricity. It also highlights how pharma can apply AI and analytics to make healthcare engagement more effective at scale.

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