That was the challenge we worked on with our partner. Despite having a wealth of customer data, the organization struggled to translate it into actionable insights for day-to-day sales activities. To create more timely, personalized interactions with HCPs, they needed a solution that could deliver clear Next Best Action (NBA) recommendations directly within the CRM system.

That was the challenge we worked on with our partner. Despite having a wealth of customer data, the organization struggled to translate it into actionable insights for day-to-day sales activities. To create more timely, personalized interactions with HCPs, they needed a solution that could deliver clear Next Best Action (NBA) recommendations directly within the CRM system.

Partnering closely with commercial leadership, we helped shape the vision and turn it into a practical rollout. We acted as the bridge between IQVIA’s CRM platform and our partner’s organization, starting with a comprehensive blueprint to align technology with commercial strategy.

In parallel, we focused on organizational change management - driving communication, training, and support to prepare the field force for new ways of working. From deployment planning to stakeholder engagement, we made sure NBA was not just a technical add-on, but an integrated part of daily sales operations.

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Partnering closely with commercial leadership, we helped shape the vision and turn it into a practical rollout. We acted as the bridge between IQVIA’s CRM platform and our partner’s organization, starting with a comprehensive blueprint to align technology with commercial strategy.

In parallel, we focused on organizational change management - driving communication, training, and support to prepare the field force for new ways of working. From deployment planning to stakeholder engagement, we made sure NBA was not just a technical add-on, but an integrated part of daily sales operations.

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Together with our partner, we embedded the NBA capability directly into the CRM system, enabling reps to receive tailored recommendations each day. Feedback loops were included from the start, so insights could be refined based on real-world usage. Through training and close collaboration with frontline reps, we ensured the solution was intuitive, relevant, and quickly adopted.

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Together with our partner, we embedded the NBA capability directly into the CRM system, enabling reps to receive tailored recommendations each day. Feedback loops were included from the start, so insights could be refined based on real-world usage. Through training and close collaboration with frontline reps, we ensured the solution was intuitive, relevant, and quickly adopted.

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The implementation led to more consistent execution across the field force, stronger customer interactions, and rapid adoption by reps.

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The implementation led to more consistent execution across the field force, stronger customer interactions, and rapid adoption by reps.

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NBA gave the field force a new level of support, helping them focus on the right customers at the right time. It strengthened connections with HCPs and improved overall engagement quality. By embedding the solution into existing workflows, it became part of how reps worked - rather than an external tool. Long-term, this approach creates cultural change around data-driven selling and sets the foundation for scaling advanced commercial capabilities.

NBA gave the field force a new level of support, helping them focus on the right customers at the right time. It strengthened connections with HCPs and improved overall engagement quality. By embedding the solution into existing workflows, it became part of how reps worked - rather than an external tool. Long-term, this approach creates cultural change around data-driven selling and sets the foundation for scaling advanced commercial capabilities.